GO LITE! Increasing Scale and Impact by Combining Diagnostics and Training Lessons from the Ukraine Food Safety Project
The Ukraine Food Safety Project found that the typical way of providing firm-level assistance conducting an in-depth diagnostic for companies in a pilot project, followed by an offer for assistance was scaring off some potential clients with the seeming complexity of the task and cost. But by offering a 'lighter,' less-intense approach at a cheaper price, we were able to reach more clients and have a greater impact