Go with the flow : how children's persuasion knowledge is associated with their state of flow and emotions during advergame play
Ini Vanwesenbeeck, Koen Ponnet and Michel Walrave
| Year of publication: |
January-February 2016
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| Authors: | Vanwesenbeeck, Ini ; Ponnet, Koen ; Walrave, Michel |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 15.2016, 1, p. 38-47
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| Subject: | Online-Marketing | Internet marketing | Computerspiel | Video game | Kinder | Children | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.1529 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485441