Goal-Based Construction of Preferences: Task Goals and the Prominence Effect
| Year of publication: |
1999
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|---|---|
| Authors: | Fischer, Gregory W. ; Carmon, Ziv ; Ariely, Dan ; Zauberman, Gal |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 45.1999, 8, p. 1057-1075
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