Goal maintainers' preferences : the influence of goal type on self-control means choices
Year of publication: |
2024
|
---|---|
Authors: | Zhang, Lan ; Bian, Xuemei ; Zheng, Chundong |
Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 23.2024, 5, p. 2178-2189
|
Subject: | Konsumentenverhalten | Consumer behaviour | Präferenztheorie | Theory of preferences | Persönlichkeitspsychologie | Personality psychology | Verhaltensökonomik | Behavioral economics | Betriebswirtschaftliches Ziel | Corporate objective | Experiment |
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