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The influence of decision task on the magnitude of decoy and compromise effects in a travel decision
Kim, Jungkeun, (2019)
Pleasure and belief in hume's decision process
Diaye, Marc-Arthur, (2012)
Emotions and behavior regulation in decision dilemmas
Gómez-Miñambres, Joaquin, (2017)
Do ad metaphors enhance or dilute the consumers' brand preferences? : exploring the moderating role of goal orientation
Kao, Danny Tengti, (2017)
The impact of affective orientation on bank preference as moderated by cognitive load and brand story style
Kao, Danny Tengti, (2019)
Goal orientation and variety seeking behavior: The role of decision task
Wu, Pei-Hsun, (2011)