Goal relations at trade shows : a B-to-B versus B-to-C comparison
Evelyn Kästner; Christiane Springer; Manfred Kirchgeorg
| Year of publication: |
2011
|
|---|---|
| Authors: | Kästner, Evelyn ; Springer, Christiane ; Kirchgeorg, Manfred |
| Published in: |
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis. - Wiesbaden : Springer Gabler, ISSN 1865-6544, ZDB-ID 24126433. - Vol. 28.2011, 2, p. 22-27
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009854092