Going for equality : how power states influence consumers' preference for advertisements with right-enhancing versus suffering-reducing appeals
Yue Lu, Long Chen, Ke Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Lu, Yue ; Chen, Long ; Zhang, Ke |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 42.2025, 5, p. 1264-1280
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| Subject: | advertising appeals | equality | perceived social mobility | power states | social change | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Soziale Mobilität | Social mobility | Sozialer Wandel | Social change |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.22177 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373355