Going with the consumer towards the social web environment : a review of extant knowledge
Inma Rodríguez-Ardura; Francisco J. Martínez-López; Paula Luna
| Year of publication: |
2010
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|---|---|
| Authors: | Rodríguez-Ardura, Inma ; Martínez-López, Francisco J. ; Luna, Paula |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 4, p. 415-440
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| Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009234908