Good and guilt-free : the role of self-accountability in influencing preferences for products with ethical attributes
John Peloza, Katherine White, & Jingzhi Shang
| Year of publication: |
2013
|
|---|---|
| Authors: | Peloza, John ; White, Katherine ; Shang, Jingzhi |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 1, p. 104-119
|
| Subject: | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development | Werbepsychologie | Psychology of advertising | Konsumentenverhalten | Consumer behaviour | Nordamerika | North America |
| Extent: | Ill, graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009725639