Good and Guilt-Free: The Role of Self-Accountability in Influencing Preferences for Products with Ethical Attributes
| Year of publication: |
2013
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|---|---|
| Authors: | Peloza, John ; White, Katherine ; Shang, Jingzhi |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 77.2013, 1, p. 104-119
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