Good soldiers on the web : understanding the drivers of participation in online communities of consumption
HsiuJu Rebecca Yen, Sheila Hsuan-Yu Hsu, and Chun-Yao Huang
| Year of publication: |
2011
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|---|---|
| Authors: | Yen, HsiuJu Rebecca ; Hsu, Sheila Hsuan-yu ; Huang, Chun-yao |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 15.2010/11, 4, p. 89-120
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| Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Partizipation | Participation | Empirische Methode | Empirical method | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009267729