Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales
| Year of publication: |
2011
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| Authors: | Brynjolfsson, Erik ; Hu, Yu (Jeffrey) ; Simester, Duncan |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 57.2011, 8, p. 1373-1387
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