Google analytics as a prosumption tool for web analytics
Joanna Palonka, Marcin Lora, and Tomasz Oziębło
| Year of publication: |
[2017]
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|---|---|
| Authors: | Palonka, Joanna ; Lora, Marcin ; Oziębło, Tomasz |
| Published in: |
The analytics process : strategic and tactical steps. - Boca Raton : CRC Press, ISBN 978-1-4987-8464-1. - 2017, p. 127-143
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| Subject: | Google LLC | Webanalyse | Web analytics | Datenerhebung | Data collection | Suchmaschine | Search engine |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011613699