Google search effect on experience product sales and users' motivation to search : empirical evidence from the hotel industry
Daying Zhao, Bin Fang, Huiying Li, Qiang Ye
| Year of publication: |
November 2018
|
|---|---|
| Authors: | Zhao, Daying ; Fang, Bin ; Li, Huiying ; Ye, Qiang |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 19.2018, 4, p. 357-369
|
| Subject: | Information search | Experience products | Google trend | Online WOM | Price discount | Suchmaschine | Search engine | Hotellerie | Hotel industry | Informationsverhalten | Information behaviour | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011956516