Gorilla makes an impact at business‐transformation and people‐development firm : … and helps an employee to win the Silver Screw award

Purpose – Forms the first of two articles examining how the unusual organizational culture contributes to business success at business‐transformation and people‐development company Impact. Design/methodology/approach – Focuses on some of the ways in which the company recruits and retains top talent. Details the 24‐hour selection events for possible new training consultants, the two‐week induction process, the culture of fairness the company emphasizes and the challenging projects it can offer to employees. Findings – Reveals that staff turnover is low, at around 7 percent a year, and job satisfaction is high at this Financial Times Best Company to Work For organization. Practical implications – Reaffirms that low employee turnover helps organizations to win and retain clients. Originality/value – Gets inside an organization where “people are our greatest asset” is more than simply a mantra.