Gotta buy 'em all? : online shopping cart abandonment among new and existing customers
Theresa Maria Rausch, Benedikt M. Brand
| Year of publication: |
2022
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|---|---|
| Authors: | Rausch, Theresa ; Brand, Benedikt |
| Published in: |
International journal of electronic business : IJEB. - Olney, Bucks. : Inderscience Enterprises, ISSN 1470-6067, ZDB-ID 2115996-8. - Vol. 17.2022, 2, p. 109-134
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| Subject: | clickstream data | customer segmentation | e-commerce | online shopping cart abandonment | purchase behaviour | user generated behaviour | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Zielgruppe | Target group | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEB.2022.121913 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013253620