Governing firms, shaping markets : the role of calculative devices
Frank Azimont and Luis Araujo
| Year of publication: |
2010
|
|---|---|
| Authors: | Azimont, Frank ; Araujo, Luis |
| Published in: |
Reconnecting marketing to markets. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-957807-9. - 2010, p. 94-116
|
| Subject: | Unternehmen | Enterprise | Performance-Messung | Performance measurement | Category Management | Category management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008808315