Government policy, strategic consumer behavior, and spillovers to retailers : the case of demonetization in India
Yewon Kim, Pradeep K. Chintagunta, Bhuvanesh Pareek
| Year of publication: |
2022
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|---|---|
| Authors: | Kim, Yewon ; Chintagunta, Pradeep K. ; Pareek, Bhuvanesh |
| Published in: |
Marketing science. - Baltimore, Md. : INFORMS, ISSN 1526-548X, ZDB-ID 2023536-7. - Vol. 41.2022, 6, p. 1118-1144
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| Subject: | currency reform | policy evaluation | product returns | public policy | strategic consumer behavior | unintended consequences | Konsumentenverhalten | Consumer behaviour | Indien | India | Wirkungsanalyse | Impact assessment | Spillover-Effekt | Spillover effect | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2022.1358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014316912