Gradual or rapid global product rollouts? : a review of concepts, propositions, and future directions
Nik M. Hazrul, Ameet Pandit
| Year of publication: |
2016
|
|---|---|
| Authors: | Nik M. Hazrul ; Pandit, Ameet |
| Published in: |
The journal of developing areas. - Nashville, Tenn. : [Verlag nicht ermittelbar], ISSN 0022-037X, ZDB-ID 219414-4. - Vol. 50.2016, 1, p. 389-405
|
| Subject: | Sequential launch | Simultaneous launch | Foreign markets | Environmental factors | Contingency approach | Internationaler Markt | International market | Kontingenztheorie | Contingency theory | Zukunft | Future |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011576916