GraphEx : visualizing and managing customer experience in its multidimensionality
Yasin Sahhar, Raymond Loohuis and Jörg Henseler
| Year of publication: |
2023
|
|---|---|
| Authors: | Sahhar, Yasin ; Loohuis, Raymond ; Henseler, Jörg |
| Subject: | Customer experience | Multidimensionality | Customer experience management | Practices | GraphEx | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSTP-03-2023-0077 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014448187