Gratitude in relationship marketing : theoretical development and directions for future research
Randle D. Raggio; Anna M. Walz; Mousumi Bose Godbole; Judith Anne Garretson Folse
| Year of publication: |
2014
|
|---|---|
| Authors: | Raggio, Randle D. ; Walz, Anna M. ; Godbole, Mousumi Bose ; Folse, Judith Anne Garretson |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 1/2, p. 2-24
|
| Subject: | Relationship marketing | Buyer behaviour | Buyer-seller relationships | Customer behaviour | Beziehungsmarketing | Konsumentenverhalten | Consumer behaviour | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010344388