Gratitude works : its impact and the mediating role of affective commitment in driving positive outcomes
Randle D. Raggio; Judith Anne Garretson Folse
| Year of publication: |
2009
|
|---|---|
| Authors: | Raggio, Randle D. ; Folse, Judith Anne Garretson |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 4, p. 455-469
|
| Subject: | Sturm | Storm | Fundraising | Tourismus | Tourism | Werbewirkung | Advertising effects | Emotion | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003926598