Gray marketing phenomena in global supply chains : can pricing strategies help?
Lei Xu, Tsan-Ming Choi, Xiaoran Shi, Chi Zhou
| Year of publication: |
2024
|
|---|---|
| Authors: | Xu, Lei ; Choi, Tsan-Ming ; Shi, Xiaoran ; Zhou, Chi |
| Published in: |
Transportation research : an international journal. - Oxford : Pergamon, Elsevier Science, ZDB-ID 2013782-5. - Vol. 187.2024, Art.-No. 103541, p. 1-27
|
| Subject: | Entry deterrence | Game-theoretical analyses | Gray market | Pricing strategy | Supply chain management | Lieferkette | Supply chain | Preismanagement | Spieltheorie | Game theory | Markteintritt | Market entry | Illegaler Handel | Illicit trade | Grauer Markt | Grey market |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2024.103541 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015078865