Great Brand Blunders: The Worst Marketing and Social Meltdowns of All Time … and How to Avoid Them!
| Year of publication: |
2015
|
|---|---|
| Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 32.2015, 4, p. 304-305
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Ad campaign disasters | False claims and scams | Misguided brand extensions | Poorly constructed brand names and research before you change/Redo products! | Major product launch failures | Promotions gone array | Rebranding that did not work | Social media foul-ups |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/JCM-08-2014-1117 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014850288