Great expectations : argument order expectations shape the efficacy of order effects in one-sided advertisements
Joshua J. Clarkson, Alan D.J. Cooke, Nathanael S. Martin
| Year of publication: |
2023
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|---|---|
| Authors: | Clarkson, Joshua John ; Cooke, Alan D. J. ; Martin, Nathanael S. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 3, p. 383-395
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| Subject: | Argument order | Elaboration | Expectations | Persuasion | Presentation biases | Theorie | Theory | Erwartungsbildung | Expectation formation | Werbung | Advertising | Werbewirkung | Advertising effects | Rationale Erwartung | Rational expectations | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-023-09683-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014334016