Green brand ambidexterity and consumer satisfaction : the symmetric and asymmetric approach
Jing A. Zhang, Shijiao Chen, Sara Walton and Sarah Carr
| Year of publication: |
2022
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|---|---|
| Authors: | Zhang, Jing A. ; Chen, Shijiao ; Walton, Sara ; Carr, Sarah |
| Published in: |
Journal of consumer marketing. - Bradford : Emerald, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 39.2022, 5, p. 488-504
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| Subject: | Consumer satisfaction | Green brand ambidexterity | Green trust | Perceived brand performance | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Kundenzufriedenheit | Customer satisfaction | Öko-Produkt | Sustainable product | Markenimage | Brand image | Organisationale Ambidextrie | Ambidextrous organization | Vertrauen | Confidence | Umweltbewusstsein | Environmental consciousness | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCM-02-2021-4483 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013399701