Green branding and consumer behavior, unveiling the impact of environmental marketing strategies on purchase decisions
Granit Baca, Nail Reshidi
| Year of publication: |
2025
|
|---|---|
| Authors: | Baca, Granit ; Reshidi, Nail |
| Subject: | consumer behavior | attitudes | green branding | green packing | green purchase decisions | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Kaufentscheidung | Purchase decision | Öko-Marketing | Green marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Umweltmanagement | Environmental management | Umweltzeichen | Eco-label |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358287