Green branding and consumer behavior, unveiling the impact of environmental marketing strategies on purchase decisions
Granit Baca, Nail Reshidi
| Year of publication: |
2025
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|---|---|
| Authors: | Baca, Granit ; Reshidi, Nail |
| Published in: |
Business strategy and the environment. - New York, NY [u.a.] : Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 34.2025, 3, p. 3701-3713
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| Subject: | consumer behavior | attitudes | green branding | green packing | green purchase decisions | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Kaufentscheidung | Purchase decision | Öko-Marketing | Green marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Umweltmanagement | Environmental management | Umweltzeichen | Eco-label |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/bse.4172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015358287