Green branding : basics, success factors and instruments for sustainable brand and innovation management
Oliver Errichiello, Arnd Zschiesche
| Year of publication: |
[2022]
|
|---|---|
| Authors: | Errichiello, Oliver Carlo ; Zschiesche, Arnd |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden, Germany : Springer |
| Subject: | Markenführung | Brand management | Innovationsmanagement | Innovation management | Nachhaltigkeit | Sustainability | Umweltverträgliches Produkt | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | xvii, 147 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-658-36059-7 ; 3-658-36059-3 ; 978-3-658-36060-3 |
| Other identifiers: | 10.1007/978-3-658-36060-3 [DOI] |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012649132