Green concept of neuromarketing based on a systematic review using the bibliometric method
Negin Sangari, Payvand Mirzaeian Khamseh and Shib Sankar Sana
| Year of publication: |
2023
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|---|---|
| Authors: | Sangari, Negin ; Mirzaeian Khamseh, Payvand ; Sana, Shib Sankar |
| Published in: |
Green finance : GF. - Springfield, MO : AIMS Press, ISSN 2643-1092, ZDB-ID 3000490-1. - Vol. 5.2023, 3, p. 392-430
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| Subject: | systematic review | neuromarketing | bibliometrics | VOS viewer | drawing knowledge maps | Bibliometrie | Bibliometrics | Neuromarketing | Konsumentenverhalten | Consumer behaviour | Wissensmanagement | Knowledge management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.3934/GF.2023016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014451416