Green consumer market segmentation : empirical findings from Portugal
Arminda M. Finisterra do Pac̦o and Mário Lino Barata Raposo
| Year of publication: |
2010
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|---|---|
| Authors: | Paço, Arminda ; Raposo, Mário |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 34.2010, 4, p. 429-436
|
| Subject: | Marktsegmentierung | Market segmentation | Öko-Marketing | Green marketing | Konsumentenverhalten | Consumer behaviour | Portugal |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003997181