Green consumerism : a cross-cultural linguistic and sentiment analysis of sustainable consumption discourse on Twitter (X)
Year of publication: |
2024
|
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Authors: | Diwanji, Vaibhav Shwetangbhai ; Baines, Annalise Frances ; Bauer, Finnegan ; Clark, Kaitlin |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 45.2024, 4, p. 476-505
|
Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Nachhaltige Entwicklung | Sustainable development | Linguistik | Linguistics | Umweltbewusstsein | Environmental consciousness | Nachhaltiger Konsum | Sustainable consumption | Öko-Marketing | Green marketing | Emotion | Öko-Produkt | Sustainable product | Diskurstheorie | Discourse theory | Sprache | Language |
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