Green consumers and their identities : how identities change the motivation for green consumption
Year of publication: |
November 2016
|
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Authors: | Pinto, Diego Costa ; Nique, Walter Meucci ; Herter, Márcia Maurer ; Borges, Adilson |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 40.2016, 6, p. 742-753
|
Subject: | Green consumption | identity-based motivation | personal and social identities | self-enhancement | self-transcendence | values | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Umweltbewusstsein | Environmental consciousness | Motivation | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing |
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