Green consumption by design : interaction experiences and customization intentions
Year of publication: |
2024
|
---|---|
Authors: | Wang, Chen ; Zhang, Yan ; Zhang, Ran |
Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 62.2024, 4, p. 1375-1394
|
Subject: | Self-construal | Green customization intention | Interaction experiential customization | Processing fluency | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Kundenintegration | Customer integration | Öko-Marketing | Green marketing |
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