Green consumption by design : interaction experiences and customization intentions
Chen Wang, Yan Zhang and Ran Zhang
| Year of publication: |
2024
|
|---|---|
| Authors: | Wang, Chen ; Zhang, Yan ; Zhang, Ran |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 62.2024, 4, p. 1375-1394
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| Subject: | Self-construal | Green customization intention | Interaction experiential customization | Processing fluency | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Kundenintegration | Customer integration | Öko-Marketing | Green marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-06-2023-0958 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015045674