Green green it's green they say : do green and sustainable products have more perceived value to the consumer and why
Timothy Mantz; Kathy Mantz
| Year of publication: |
2014
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|---|---|
| Authors: | Mantz, Timothy ; Mantz, Kathy |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 14.2014, 3, p. 57-70
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| Subject: | Green products | Positioning | Perceived Value | Decision Making | Compensatory Reasoning in Consumer Choice | Zero Sum Heuristic | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Umweltbewusstsein | Environmental consciousness | Umweltmanagement | Environmental management | Nachhaltige Entwicklung | Sustainable development | Zahlungsbereitschaftsanalyse | Willingness to pay | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011283338