Green marketing : a strategic balancing act for creating value
Thomas J. Dean and Desiree F. Pacheco
| Year of publication: |
2014
|
|---|---|
| Authors: | Dean, Thomas J. ; Pacheco, Desiree F. |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 35.2014, 5, p. 14-22
|
| Subject: | Sustainability | Market | Differentiation | Competitive advantage | Environment | Green marketing | Image | Sustainable | Funtional | Green product | Öko-Marketing | Öko-Produkt | Sustainable product | Nachhaltigkeit | Nachhaltige Entwicklung | Sustainable development | Wettbewerbsvorteil | Marketingmanagement | Marketing management | Umweltmanagement | Environmental management | Corporate Social Responsibility | Corporate social responsibility |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469369