Green marketing as an environmental practice : The impact on green satisfaction and green loyalty in a business‐to‐business context
| Year of publication: |
2021
|
|---|---|
| Authors: | Gelderman, Cees J. ; Schijns, Jos ; Lambrechts, Wim ; Vijgen, Simon |
| Published in: |
Business Strategy and the Environment. - Wiley, ISSN 1099-0836, ZDB-ID 2025936-0. - Vol. 30.2021, 4 (25.01.), p. 2061-2076
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/bse.2732 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012534971