Green marketing capability : a missing link in environmental quest
Prithwiraj Nath, Angsaya Siepong
| Year of publication: |
2024
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|---|---|
| Authors: | Nath, Prithwiraj ; Siepong, Angsaya |
| Published in: |
Praj̄nȧn : journal of social and management sciences. - Pune : National Institute of Bank Management, ISSN 0970-8448, ZDB-ID 190581-8. - Vol. 53.2024, 1, p. 47-61
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| Subject: | capability | environmental performance | green marketing | marketing strategy | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Umweltschutz | Environmental protection | Marketing | Öko-Produkt | Sustainable product | Umweltbewusstsein | Environmental consciousness | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015577754