Green marketing cradle-to-cradle : remanufactured products in Asian markets
Pengji Wang, Adrian T.H. Kuah
| Year of publication: |
September/October 2018
|
|---|---|
| Authors: | Wang, Pengji ; Kuah, Adrian T. H. |
| Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 60.2018, 5, p. 783-795
|
| Subject: | Asia | circular economy | consumer adoption | remanufacturing | Asien | Kreislaufwirtschaft | Recycling | Betriebliche Kreislaufwirtschaft | Reverse logistics | Konsumentenverhalten | Consumer behaviour | Produkt-Recycling | Product recovery | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/tie.21925 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011952313