Green marketing cradle-to-cradle : remanufactured products in Asian markets
Year of publication: |
September/October 2018
|
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Authors: | Wang, Pengji ; Kuah, Adrian T. H. |
Published in: |
Thunderbird international business review. - New York, NY : Wiley, ISSN 1520-6874, ZDB-ID 2070466-5. - Vol. 60.2018, 5, p. 783-795
|
Subject: | Asia | circular economy | consumer adoption | remanufacturing | Asien | Kreislaufwirtschaft | Recycling | Konsumentenverhalten | Consumer behaviour | Produkt-Recycling | Product recovery | Öko-Produkt | Sustainable product | Betriebliche Kreislaufwirtschaft | Reverse logistics | Öko-Marketing | Green marketing |
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