Green marketing' functions in building corporate image in the retail setting
Eunju Ko; Yoo Kyung Hwang; Eun Young Kim
| Year of publication: |
2013
|
|---|---|
| Authors: | Ko, Eunju ; Hwang, Yoo Kyung ; Kim, Eun Young |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 66.2013, 10, p. 1709-1715
|
| Subject: | Öko-Marketing | Green marketing | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Einzelhandel | Retail trade | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009772387