Green marketing in B2B organisations : an empirical analysis from the natural-resource-based view of the firm
Elena Fraj, Eva Martínez and Jorge Matute
| Year of publication: |
2013
|
|---|---|
| Authors: | Fraj, Elena ; Martínez Salinas, Eva ; Matute, Jorge |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 28.2013, 5, p. 396-410
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| Subject: | B-to-B-Marketing | Business-to-business marketing | Öko-Marketing | Green marketing | Ressourcenorientierter Ansatz | Resource-based view | Natürliche Ressourcen | Natural resources | Corporate Social Responsibility | Corporate social responsibility | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009771108