Green marketing in B2B organisations: an empirical analysis from the natural-resource-based view of the firm
| Year of publication: |
2013
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|---|---|
| Authors: | Fraj, Elena ; Martínez, Eva ; Matute, Jorge |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 0885-8624, ZDB-ID 6495503. - Vol. 28.2013, 5 (7.6.), p. 396-410
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