Green marketing strategies : how do they influence consumer-based brand equity?
M. Sadiq Sohail
| Year of publication: |
2017
|
|---|---|
| Authors: | Sohail, M. Sadiq |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 10.2017, 3, p. 229-243
|
| Subject: | brand equity | green marketing mix | green marketing | green products | Öko-Marketing | Green marketing | Markenimage | Brand image | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011800591