Green marketing strategy, technology implementation and corporate performance : the role of green creative behaviour and institutional isomorphism
Michael Boadi Nyamekye, Edward Markwei Martey, George Cudjoe Agbemabiese, Alexander Kofi Preko, Theophilus Gyepi-Garbrah and Emmanuel Appah
| Year of publication: |
2024
|
|---|---|
| Authors: | Nyamekye, Michael Boadi ; Martey, Edward Markwei ; Agbemabiese, George Cudjoe ; Preko, Alexander Diani Kofi ; Gyepi-Garbrah, Theophilus ; Appah, Emmanuel |
| Published in: |
Journal of contemporary marketing science. - Bingley : Emerald, ISSN 2516-7499, ZDB-ID 2952865-3. - Vol. 7.2024, 1, p. 84-109
|
| Subject: | Green corporate performance | Green creative behaviour | Green marketing strategy | Institutional isomorphism | Technology implementation | Öko-Marketing | Green marketing | Unternehmenserfolg | Firm performance | Umweltmanagement | Environmental management | Marketingmanagement | Marketing management | Kreativität | Creativity | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Institutionenökonomik | Institutional economics | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JCMARS-09-2023-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528463