Green marketing the Chinese way : insights from a medium-sized high-tech daily chemical firm
Helen Song-Turner, Jerry Courvisanos, and Margaret Zeegers
| Year of publication: |
2014
|
|---|---|
| Authors: | Song-Turner, Helen ; Courvisanos, Jerry ; Zeegers, Margaret |
| Published in: |
Journal of Asia Pacific business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1059-9231, ZDB-ID 1305579-3. - Vol. 15.2014, 2, p. 164-192
|
| Subject: | green marketing | green motivation | eco-design | sustainability development | marketing mix | China | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Marketingmanagement | Marketing management | Öko-Produkt | Sustainable product | Umweltmanagement | Environmental management | Hochtechnologie | High technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010381497