Green perceived value and intention to purchase sustainable apparel among Gen Z : the moderated mediation of attitudes
Nupur Arora and Parul Manchanda
| Year of publication: |
2022
|
|---|---|
| Authors: | Arora, Nupur ; Manchanda, Parul |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 13.2022, 2, p. 168-185
|
| Subject: | consumer knowledge | Green perceived value | materialistic values | moderated mediation | positive attitude towards sustainable apparel | Konsumentenverhalten | Consumer behaviour | Nachhaltige Entwicklung | Sustainable development | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Bekleidung | Clothing | Bekleidungsindustrie | Clothing industry | Öko-Marketing | Green marketing | Soziale Werte | Social values | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2021.2021435 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013270705