Green purchasing behaviour : a conceptual framework and empirical investigation of Indian consumers
Year of publication: |
March 2018
|
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Authors: | Jaiswal, Deepak ; Kant, Rishi |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 60-69
|
Subject: | Environmental concern | Perceived consumer effectiveness | Attitude towards green products | Environmental knowledge | Green purchase behaviour | Structural equation modeling (SEM) | Umweltbewusstsein | Environmental consciousness | Konsumentenverhalten | Consumer behaviour | Öko-Produkt | Sustainable product | Strukturgleichungsmodell | Structural equation model | Indien | India | Öko-Marketing | Green marketing |
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