Green segmentation and environmental certification: insights from forest products
Year of publication: |
2010
|
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Authors: | Thompson, Derek W. ; Anderson, Roy C. ; Hansen, Eric N. ; Kahle, Lynn R. |
Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 19.2010, 5, p. 319-334
|
Subject: | Forstprodukt | Forest product | Holzprodukt | Wood product | Umweltzeichen | Eco-label | Zahlungsbereitschaftsanalyse | Willingness to pay | Nachhaltige Entwicklung | Sustainable development | Conjoint-Analyse | Conjoint analysis |
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