Greener than others? : exploring generational differences in green purchase intent
Chang-Dae Ham, Un Chae Chung, Woo Jin Kim, Seo Yoon Lee and Sang-Hwa Oh
| Year of publication: |
2022
|
|---|---|
| Authors: | Ham, Chang-Dae ; Chung, Un Chae ; Kim, Woo Jin ; Lee, Seo Yoon ; Oh, Sang-Hwa |
| Subject: | consumer socialization | generation | green consumption | personal norm | social intelligence | social norm | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14707853211034108 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013257991