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Supermarket consumers and gender differences relating to their perceived importance levels of store characteristics
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Rolling in the aisles : a comparative study of male and female grocery shopper typologies
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Estimation of retail food prices : case of Lithuania
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Grocery product pricing and Australian supermarket consumers: gender differences in perceived importance levels
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Sponsorship-Linked Marketing: The Role of Articulation in Memory
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Leveraging sponsorships on the Internet: Activation, congruence, and articulation
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